Making personalization truly personal with the Intelligent Edge.
Entice users to stay with a personalized leaderboard.
Lags in reflecting global ranks and scores can lead to user churn as it delays the excitement of the users. NimbleEdge can process this in less than 25 milliseconds at 20% of the cost, increasing the session durations and the average transactional value amount by 1%.
Increase revenue with customized cross-selling.
Leverage real-time app engagement data combined with long term user features to cross-sell games/contests and increase lifetime value of players with model improvement of about 5%
Matchmaking and Ranking
Gaming apps need real-time processing to serve fluctuating players' needs, but cloud is limited in its infrastructure. Furthermore, deploying real-time ML on cloud introduces operational complexity and ends up incurring 5x the operational costs. These limitations also introduce high latencies in the gaming experience, leading to app-switching behaviors from gamers who have short attention spans and little patience.
Our platform runs real-time ML Inference & Training on-device, resulting in improved performance of ‘Recommendations’ and ‘Re-ranking’ models at 20% of the cost needed to run them in real-time on the cloud. This boosts contest selection and contest cross-sells with personalized pricings, eventually increasing the lifetime value of the user while reducing operational complexity and latency to less than 25 ms.
Processing results with granular data, all done in real-time.
20ms - 15-25x better app response times lead to uplifts in CTRs and Session duration. Gamers will stay longer and play more
~10-20% improvement in the model’s performances lead to
Uplifts in game retention metrics like gaming duration and completion, game cross-sells and LTV. Huge Topline Growth with better projectability
~33-80% - massive cloud cost savings from the existing ML infra - significant bottom-line savings
NimbleEdge’s Platform provides both orchestration and execution capabilities for Hyper-Personalization.